Web3 will disrupt traditional industries. What would top Nasdaq & NYSE companies look like if they adopt a web3 biz model?

Here’re 25 examples:

Note:

1. These aren’t the only ways to do web3/tokenization. They’re example ideas.

2. Some of these are already being implemented. Others are harder to execute. But they should serve as inspiration if you’re a founder.

1. Amazon logistics

Instead of large distribution centers, Use decentralized mini warehouses (e.g. your backyard) for storage & drivers pick up merchandise from the closest storage location. Delivery fees paid in warehouse tokens are earned by warehouse owners.

2. Meta / Facebook

Users earn the platform token by posting and commenting. The amount earned is based on the popularity of the content posted. Advertisers pay for ads in the platform token.

3. Google

If the search engine/browser records any user data—e.g. demographic, behavioral— into its database, the user earns the platform token. Advertisers pay in platform tokens to access the database.

4. Costco stores

Customers purchase store memberships in NFT. They can rent out the NFT on 2ndary mkt to others who want access to Costco discounts but don’t shop frequently. Members get rental incomes. Costco gets more customers.

5. PepsiCo

Pepsi owns dozens of food & beverage brands & regularly acquires new ones. A PepsiCo utility token— which customers can earn when buying from one brand & spend on another brand— could help Pepsi grow new brands by leveraging customers from existing brands it owns.

 

6. Comcast / Xfinity

Comcast operates a public WiFi network, which consists of hotspots in public locations, businesses & home gateways. A utility token supported by network revenue, which users can earn when providing hotspot service would improve WiFi coverage & user loyalty.

7. Netflix

Airdrop Netflix tokens to users-> Let users “stake” tokens on pilot shows they like-> Users earn partial streaming revenue from those shows. Now users have more incentive to help promote their favorite shows which attract more subscribers.

8. American Electric Power Company

User tokenization to incentivize the development of distributed renewable power generation from small hydro, biomass, solar, wind & geothermal generators, w/o upfront cash investment from the company.

9. PayPal

PayPal already lets users buy crypto in their app. The next step is to evolve into KYC-ed DeFi. E.g. let users contribute their crypto balances to liquidity pools hosted on PayPal to facilitate token swaps & earn a txn fee.

10. Mercado Libre

Use tokenization to drive traffic & give marketplace vendors more incentives. Vendors earn tokens when the customers they attract to the platform make purchases. Vendors can then give the tokens to customers as a discount or use tokens to pay for platform commissions.

 

11. Zoom

Switch the video transcoding process from centralized servers to allow individuals to transcode from their own computers. Instead of paying a subscription fee, users pay in tokens directly to transcoders when they have a video call.

12. Airbnb

Hosts & guests earn Airbnb tokens when they receive good reviews. They can use tokens to pay for future booking fees, lower commission charges, or sell tokens on 2ndary mkt to monetize their rewards of being good participants on the platform.

13. Lululemon Athletics

Social media influencers post pictures in Lululemon outfits & earn Lulu tokens according to the popularity of their post. They can give tokens to their audience to redeem for products. Part of company revenues is used to buy their own tokens on 2ndary mkt.

14. Starbucks

Allow customers to monetize their loyalty by earning Starbucks points in tradable token format. Customers can stake tokens to get tiered discounts in the future.

15. DocuSign

Users earn utility tokens when the person they send a document to also signs up for a DocuSign account. The utility token can be used to pay for a subscription fee at a small discount.

16. McDonald’s

A franchise DAO where the DAO token represents pooled resources from members, allows members to vote on new franchise locations & receive yields from profits of the DAO’s portfolio of franchises.

17. Disney

Customers earn upgradable Disney NFTs whenever they make a purchase or interact w/ the brand’s array of products. Different tiers of NFTs in the wallet unlock different future perks & discounts.

18. Nike

NFTs matched one-to-one w/ limited-edition shoes maintain rarity even after physical shoes are worn out & gone. A collection of rare sneaker NFTs becomes a store of value, which gives more incentive for customers to buy rare sneakers & allows higher price premiums.

19. Illumina

Anyone that has their genome sequenced & contributes to the global DNA database gets an airdrop of a DNA token. Medical companies & research organs pay to access databases. Revenues are used to market-buy the DNA tokens.

20. Activision Blizzard

Gamers earn the platform token whenever they play the company’s portfolio of games or participate in player communities. Earn rate is higher for new games. Part of the revenues from all game sales is used for the token buyback.

21. Fidelity

Create a marketplace for mutual funds of tokenized assets. Anybody can set up a fund & anybody can invest in fund tokens. Performances are transparent w/ data tracked on the blockchain. The platform curates, filters & helps users discover funds.

22. Monster Beverage

Energy drink is a commodity. 90% of company value is intangible brand equity. Many ways to use DAO & NFT to encourage participation in the brand. E.g. Monster DAO lets customers vote on new flavors / designs & earn tokens, which are used to redeem products.

23. Digital Realty Trust

Use token sales to finance investments in new data centers. Customers of the data centers need to pay for the usage of the said token.

24. Visa Inc.

Interchange fees on credit card txns are high partly to cover fraud/chargeback costs. Blockchain wallet txn data is open & free. Analyze the data to determine credit worthiness of a user & offer cards w/ lower interchange fees to quality users.

25. Equifax Inc.

Equifax collects & sells consumer credit data to b2b customers. A web3 competitor can give tokens to individuals it collects data from & buy tokens on 2ndary mk w/ revenues from data sales. Token incentive encourages self-reporting & helps build a database quickly.